Power backup solutions company, Su-Kam has appointed Hakuhodo Percept as its creative partner. The account was won in a multi-agency pitch that included three other agencies. Crescent Advertising handled the business previously.
Confirming the win, Vivek Dutta, business director and national planning head, Hakuhodo Percept tells afaqs!, "Su-Kam's advertising, so far, has been focused only on its batteries. Our strategy was to tell them that the brand was bigger and that consumers would...
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