Yahoo Expands Live, Digital Magazine ,Video reach
Yahoo Inc. has announced at its 2015 Digital Content NewFront, 18 new series across Live, Digital Magazines and Original video programming as well as new advertising opportunities.
The new series, along with other newly launched programming being highlighted from the Digital Magazine properties and the company’s current Live and Original content, make up 55 video series within Yahoo’s digital video slate.
The presentation was hosted by Community star Joel McHale and opened with a performance by Grammy nominated producer/DJ Steve Aoki.
Yahoo executives, including Marissa Mayer, Yahoo CEO, Kathy Savitt, CMO and Head of Media, Lisa Utzschneider, SVP, Sales, Americas, and Lisa Licht, SVP, Marketing Partnerships, presented the new content and advertising opportunities to a packed audience at Lincoln Center’s Avery Fisher Hall.