UK names Precise as AOR for media monitoring

Precise, a Kantar Media company, appointed to new Government roster for media monitoring, evaluation and social media

Precise, a Kantar Media company, has been appointed to the new Crown Commercial Service roster agreement (framework) to provide media monitoring, evaluation and social media services to the UK Government and public sector bodies.

This new agreement offers a wider scope of services in order to meet a number of key communications needs not covered by the previous Press Cuttings agreement.

Public bodies making use of the agreement will be able to access UK and international print, online and broadcast monitoring, media evaluation, media contacts, forward planning, social media monitoring and analysis. Precise’s services will be delivered through an integrated platform and mobile app, with 24/7 service and support from highly experienced client service teams.

Keir Fawcus, Managing Director, Precise:“Evaluation is a top priority for communicators across government and the public sector. Our tools help public sector clients to understand and improve the effectiveness and impact of their communications. We look forward to working with our existing and new public sector clients, bringing the benefits of our investments in expertise, technology and research.”

“With the launch of the new agreement, we are looking forward to supporting the diverse needs of public sector clients. This flexible approach will ensure public value for organisations of all sizes and budgets.”

The agreement can be utilised by public bodies throughout the whole of the UK, including Northern Ireland, Scotland and Wales. Public bodies wishing to take advantage of the terms negotiated under the new agreement should contact the Crown Commercial Service.