Times Internet , a premier digital product company and a part of The Times of India Group, announced today that it has acquired a majority stake in Mumbai-based CouponDunia Media Private Limited, which owns and operates CouponDunia, India’s largest and most popular digital coupon marketplace connecting consumers with retailers and […]

ICICI Bank has relaunched its website icicibank.com to offer its customers an enhanced experience across devices such as desktops, mobiles and tablets. Users of the website can now receive location specific information and offers, view their friends’ activities, rate and review products, share their opinions on social media and take […]

The latest iteration of the award winning ASB ‘Like Loan’ created by Saatchi & Saatchi New Zealand launches today, debuting a NZ first on Monday night NZ time, an integrated media campaign fusing social media and live TV commercials. Every Monday for three weeks starting today, Facebook users have the […]

Idea Cellular introduces new brand campaign showcasing the importance of mobile internet in India, featuring Brand Ambassador Abhishek Bachchan “Know more = No Ullu banana”, is the new Idea! This is the essence of the latest brand campaign by Idea Cellular. The ad highlights the power of mobile internet on […]

New Delhi : MSLGROUP has announced appointment of eight new regional practice group leaders and two regional deputy practice group leaders across Asia to further strengthen the firm’s expertise and leadership. The practice leaders will have as their mandate to ensure MSLGROUP’s regional leadership position in their respective practice through […]

Japan has been slower than many other industrialized countries to adopt smartphones, in large part because their feature phones were already suited with fairly dynamic web capabilities. But as smartphones have become more advanced, many in the country are finally switching over. eMarketer estimates that the number of residents taking […]

Social Samosa School will achieve this through a series of workshops with modules tuned to the requirement of the audience. In collaboration with media and management institutions across the country, the School will impart social media education and skills to suit requirements and curricula for beginners as well as veterans. […]

Mobile social network use continues to gain steam with both genders. The desktop and laptop remained the No. 1 place where users accessed sites, but the smartphone wasn’t far behind. Just less than half of both men and women accessed via their smartphone, and another 32% of men and 21% […]

Small and medium-sized businesses are widely using social media to boost marketing efforts. A Social Media Examiner report said that social media offers both paid and free channels to reach audiences . The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said […]

The vast majority of advertising creative is generated the same way it has been for decades: first a strict creative brief, followed by several rounds of presentations and approvals before the piece finally sees the light of day. Not only is this true in traditional media, but also online and […]