Nearly half of marketers in Japan are not using retargeting for mobile efforts, according to September 2014 polling by AdRoll,reports eMarketer. Despite realizing many benefits from retargeting on the desktop, marketers seem behind the curve shifting the same campaigns to mobile devices. Some of the issues involved are basic: Of […]

Japan is one of Asia-Pacific’s more mature digital ad markets, but ad spending growth is still in double digits—at least for one more year, according to eMarketer’s latest estimates of paid media spending around the world. Advertisers in Japan will spend $9.70 billion on digital ads this year, and $37.06 […]

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones […]

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. […]

Asia- Pacific region will emerge as the second largest market in terms of digital ad spending by 2017. eMarketer’s latest Global Media Intelligence Report said that the region will grab 27.7 percent market share and will be second after US and Canada with an estimated market share of 35.7 percent. […]