From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI). From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true […]

New Delhi: The CMO League, the first-of-its-kind exclusive club for top notch marketers was launched in the capital today. This is a unique initiative from exchange4media to promote high-level knowledge exchange, thought leadership and relationship building amongst top league marketers in the country. Talks by internationally acclaimed speakers, Round Tables […]

Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]

In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing […]