Global research consultancy TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform. Under the multi-year agreement, TNS and sister company, Kantar Media, will join forces with GeoPoll to deploy a new range of research products and services intended to deepen and […]

comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore […]

Kantar Media has announced that private marketplace inventory from bRealTime, the programmatic media division of CPXi, is now live on Kantar Media’s planning platform SRDS.com. The addition of this inventory enables brand planners to use SRDS.com as the single interface to discover, evaluate and connect with publishers who sell their […]

AdGooroo , a Kantar Media company and global leader in search marketing intelligence, has announced the relaunch of its Trademark Insight brand monitoring service with powerful new features to help search marketers easily identify competitors, affiliates and partners who are bidding on and using their trademarked brand terms in Paid […]

The number of digital coupons distributed on key websites monitored by Kantar Media’s Marx grew at a rate of 17.7 percent in 2014, according to data released by Kantar Media on March 25. Analysis of the websites, which included Load to Card and Print at Home coupon types, also found […]

Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods […]

As  the readers take up digital magazine editions, publishers are getting advertisers to follow them online, reports eMarketer. The Publishers Information Bureau (PIB), along with Kantar Media, looked at 58 magazine titles in the US and found that between Q1 2012 and Q1 2013, the number of ad units in […]

Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media. The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data […]