Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of the shopping season, known as Black Friday, and asks people to “Give a Shit” on “Brown Friday” and make a […]

Are mothers the key demographic to reach to ensure a successful holiday shopping season for retailers? They might be. According to an October 2013 survey of mothers in the US and Canada conducted by Adroit Digital, mothers held a disproportionate amount of responsibility for gift-buying duties. The poll found that […]