Reckitt Benckiser expands roster of media partners around the world

New Delhi : Reckitt Benckiser has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners.  This new roster follows a global media review by RB to ensure the company benefits from best in class strategic media planning and buying across the near 60 markets in which it advertises. RB has existing global partnerships with Havas and ZenithOptimedia (Publicis) – both Aegis and IPG are new additions to its global roster.

In India, where RB is a top 5 FMCG advertiser, IPG has been appointed the company’s media partner.  Previously the contract was held with ZenithOptimedia.

Heather Allen, RB’s executive vice president global category development, says, “We were delighted with the quality of the proposals we received from both our existing partners and the new ones, with whom we’re excited to be working with for the first time on a global basis.  Our media investment is critical for our brands to engage with consumers around the world.  RB is one of the world’s fastest growing companies in consumer health, hygiene and home and we’re looking forward to successful growth for our agency partners and us going forward.”