ParentCircle announces new Brand strategy

ParentCircle has ropes in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties inanticipation of its upcoming release of new products and platform.

Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications partners to enable us to convey our brandmessage in the most appropriate manner to the broader world. ParentCircle aims to be a household name both in the country and across the globe. We are extremely pleased to partner with MSLGROUP, Leo Burnett and Edelman Digital. We are excited to work with all of them. We are confident that our brand will be portrayed exactly the way we perceive it, with the help and support of our partner agencies.”

MSLGROUP, India has the pulse of the communications space and will develop a comprehensive communication strategy that will accentuate the brand value in the media and will create and build brand awareness in India with its communications and engagement campaigns.

Leo Burnett is entrusted with the opportunity of playing a crucial role in the branding communication strategy of ParentCircle. Leo Burnett will craft and execute integrated campaigns for ParentCircle.

Edelman Digital has been mandated to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solutions for ParentCircle.

ParentCircle with its partners,plans to utilise all possible means of communication to reach out to its target audience.