Muster Maven bags Valens Agro Pvt. Ltd account

Muster Maven, business and brand consultants, have won pan India business mandate for Valens Agro Pvt. Ltd., company founded by six directors from diverse backgrounds, in a multi agency pitch.

Valens Agro Pvt. Ltd is planning to enter the frozen food retail segment with a different and innovative concept in order to break the clutter in the retail market. As a part of the mandate, Muster Maven will develop and implement the business strategy for Valens Agro Pvt. Ltd. to enter the Specialty Retail Chain of Outlets.

Speaking on the appointment Mr. Vinod Gaikwad, CEO, Muster Maven – said “Retail industry is growing at a CAGR of 13% and there has been a shift towards the organized retailing format but still there is a need for innovation in the sector. After dedicated research efforts and analysis, we have identified the opportunity to differentiate ourselves in this cluttered retail market and provide value to our customers”.

Speaking on the occasion Mr. Ashok Jaju, Managing Director, Valens Agro Pvt. Ltd. – said “We are happy to have the team of Muster Maven on board with us. Muster Maven will explore the business opportunities, suggest the strategy, make a business plan and implement the same to ensure healthy return on investment. Muster Maven comes with a strong understanding of the consumers and the market and I am sure it will help us to take right decisions in the business”.