India leads shortlists race at AMES

The shortlists for the 13th edition of the Asian Marketing Effectiveness and Strategy Awards that were revealed recently as perched India at the top with maximum shortlists across the APAC region.

With 63 shortlists to its credit, India leads the table followed by China that has 52 shortlists to its name and Australia at 41. This was after the AMES Awards received a total of 1,100 entries of which a total of 289 entries were shortlisted.

Already leading the tally for the region, India received a huge boost in numbers through Lowe Lintas + Partners that recorded an encouraging 17 shortlists for the country. It was followed by Mindshare India that received 11 shortlists and PHD that recorded 7 shortlists. The highlight of the performance by Lowe Lintas + Partners was it bagging 15 shortlists in the Effectiveness category, which is the highest for any agency in the APAC region. It reiterates the agency’s commitment to creative & strategic work that has a positive impact not just on the brand but also on its business.

The categories against which the entries were shortlisted include: Effectiveness, Media Strategy, Digital Strategy, Data & Analytics, and E-commerce – which was a new category introduced this year reflective of its growth & dominance in the APAC region.

The Asian Marketing Effectiveness and Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.

Commenting on the good show put up by the agency at AMES 2015, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “AMES is one of the most prestigious effectiveness awards in the Asia Pacific region for strategies that deliver results and transform businesses for brands. With 17 shortlists, we’ve managed to profile India as the market that breeds innovative strategies that deliver on campaign effectiveness across diverse product categories. We’re hopeful of pulling off a good show on the awards night.”

The AMES 2015 Awards will be held on 3rd June 2015 at the Grand Hyatt Singapore along with the AMES Conference scheduled on the same day.