Twitter India on Friday released the Brand Index of the group stages roundup. @StarSportsIndia’s #MaukaMauka campaign has consistently kicked build up to India game days with a video for the upcoming game as well as a follow up revealed almost immediately after the game. Star Sports asked users to Tweet […]

Instagram’s sizable US audience presents advertisers with yet another platform where they can reach loads of consumers. eMarketer estimates that this year, 77.6 million people in the US will access their Instagram account via any device at least monthly, representing 27.6% of the population. By 2018, this figure is expected […]

A Rampur, Uttar Pradesh court on Thursday granted bail to a school boy, who was arrested on the charges of posting objectionable content on social media against state minister Azam Khan. The Additional Chief Judicial Magistrate, Azad Singh, granted bail to the arrested boy against two sureties of Rs 20,000 […]

According to research released in February 2015 by Pitch Madison, the internet will account for just under 13 percent of the average paid media ad budget in India this year, up from 10.7 percent in 2014, reports eMarketer.com That includes only search and display advertising, and does not include non […]

Valentine’s Day is when most base their activities or programs around the routine ‘win the girl over’ premise. This year, Old Spice Indiabroke that norm and positioned itself as the ideal Wingman who went a step further. On Twitter& Facebook, Old Spice India pulled off something completely radical. Good Wingmen […]

Delhi High Court on Friday sought government’s response on a plea by former BJP leader K N Govindacharya objecting to opening of Twitter and Facebook accounts by Prime Minister’s Office and other ministries. Govindacharya has said this violation of law. A bench of Justice B D Ahmed and Justice Sanjeev […]

The Supreme Court has directed search engines like Google India to strictly comply with the laws and block advertisements on sex determination. The court categorically said, if any advertisement existed on any search engine, they should be withdrawn. The court also directed the search engines to upload on their policy […]

Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme, reports emarketer.com. Given its huge audience, its not that surprising that the site dominates content sharing activity, too, accounting for 81 percent of all shares among US internet […]

Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social evolves as a marketing tool, the fact remains that its primary purpose is for sharing information that educates, inspires, […]

Oxigen Services India Private Limited has announced the launch of India’s first social mobile wallet service, Oxigen Wallet. People will now be able to share money with their friends and family over their preferred social media networks and messaging platforms like Facebook, WhatsApp, Google+, and Twitter. They will also be […]