Social media marketing appears to be performing well for retailers in India, based on 2015 research conducted by the Retailers Association of India (RAI) and Octane Research among both online and offline-only retailers in the country,reports eMarketer. Across the total respondent pool, 74% said they were increasing spending on social […]

In Q1 2015 research by GlobalWebIndex, more than half of teen internet users in Ireland reported using Snapchat—higher penetration than any other country studied. While other analysis finds that usage is much lower among the general population, those who do have an account are frequent users. When May 2015 polling […]

Usage trends and advertiser attitudes are favourable toward Facebook in Western Europe, according to a new eMarketer report, “Facebook Ad Spending Outside North America: Trends for 2015 and Beyond,” a comprehensive look at Facebook’s global ad business. Every European agency executive interviewed by eMarketer for the report said client ad […]

Nabo (nabo.com.au), Australia’s largest local social network, has announced the successful completion of an additional round of funding from investors Seven West Media and Reinventure, an independent venture capital firm backed by Westpac. Nabo connects residents, community organisations and community groups online with others in their local area. The network […]

eMarketer estimates that there will be 29.7 million US mother social network users this year, equating to 86.1% of adult female internet users with children under 18 in the household. Nearly nine in 10 mothers in this group, or 26.7 million people, will be Facebook users. Based on a recent […]

This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population, eMarketer estimates. Where are the females in that group finding their entertainment? Facebook is the spot, based on recent research. In […]