Reach Mobile, the latest diversification of the 1 Billion USD Rashmi Group, has joined the Outdoor bandwagon with Posterscope India. Posterscope India, the out-of-home agency from the Dentsu Aegis Network that has been handling both national and global mobile handset clients, has reaped in its expertise to provide a holistic […]

Mumbai outdoor media giant Global Advertisers has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. The campaign, which focuses on the country’s Spanish heritage as well as its Incan roots, aims to attract Indian tourists who are making international trips in rising numbers year after year. […]

A report surveying the hoarding industry across the world by the British Broadcasting Corporation confirms that Global Advertisers owns India’s most expensive hoarding site in Bandra. The report filed by BBC’s Tom Heyden surveys the biggest, best and most expensive hoardings across cities like Tokyo, New York, Shanghai and Mumbai. […]

There is a glut in retail and other market segments and real estate.  Establishments are finding it difficult to advertise due to lack of cash flow. To cater to the sectors, Global Advertisers, the leader in outdoor innovation in India, has announced that their prime location hoardings are now available […]

Posterscope, the globally leading out-of-home (OOH) communications group,launches its new tool Prism Creativeacross Asia Pacific this month. The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better. This tool, now available to Posterscope […]

Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition, attracted 63,819 nominations across the country.Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at ITC Maratha Hotel, […]