New Delhi: The Spikes Asia Festival of Creativity, Asia Pacific’s premier festival and awards for the creative communications and advertising industry, is introducing some changes to the contribution of points required to calculate the Agency of the Year and the Spikes Palm awards. The Agency of the Year Award is […]

WPP announces that Kantar, its wholly-owned consumer insight and data investment management network, has acquired Sirius Marketing & Social Research Limited (“Sirius”), a leading full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research. Founded in 1995 by Amer Abdul Wahab, Sirius offers both […]

Beijing:  A newly launched GroupM Interaction survey encourages brand marketers to take note that mobile internet usage in China has hit the tipping point with smartphones now influencing nearly every aspect of everyday life. “The influence of smartphones now extends from start to finish of every day,” noted Tony Chen, […]

Kuala Lumpur: Malaysian Digital Association (MDA), the apex representative body for Online Publishers, Advertising Agencies and Digital Service Providers in Malaysia, today announced that comScore, Inc., a leader in measuring the digital world, has been appointed as the Official Internet Audience Measurement currency for Malaysia. Following a multi-stage review process […]

Beijing : Maxus China is pleased to announce that it has been awarded the digital business for all products under the Haier brand. Maxus China has been Haier’s media AOR since 2009 and this is its first digital remit which includes communications planning and buying, and digital creative work. In […]

Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China and Indonesia growing […]

The hand-washing revolution activity designed by Saatchi & Saatchi Shanghai for Safeguard was run last year in kindergartens and primary schools around China. The fun activity has the children standing in a row in front of a projector, which projects their hands onto the large screen, showing up bacteria in […]

Y&R Advertising has opened Y&R Yangon, making it one of the first international networks to open a majority-owned advertising agency in Myanmar. Y&R Yangon is a joint venture with local partners K-Noke Advertising. Y&R Yangon will be led by General Manager Khin Myat Thu, New Business Development Director John Kyaw […]

Hong Kong : MEC, a leading media agency  has announced the appointment of Michael Beecroft as Head of Trading for Asia Pacific. Michael will report to Stephen Li, CEO for Asia Pacific and Keith Tiley Global Head of Trading. He’ll be based in Hong Kong. Michael was previously Global Head […]

The winners of the sought-after 2013 Asian Marketing Effectiveness Awards have tonight been revealed and honoured at the Awards Ceremony which took place at the Pudong Shangri-La in Shanghai. Led by jury president Ajay Kaul, Executive Director, Global Brand Communications - Worldwide Marketing of Lenovo, 23 jury members gathered in […]