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Sydney: MEC has won the Henkel media account, following a pitch against the 10-year incumbent OMD. OMD and MEC share the Henkel global agency roster, and pitched against each other for the Schwarzkopf account in Australia and New Zealand. Peter Vogel, Chief Executive Officer of MEC, said: “The pitch was […]

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Australia :Draftfcb Australia has appointed Simon Murphy as national strategy planner. He will be based in the Sydney office and will report to Draftfcb general manager Tim Higginson. Murphy joins Draftfcb from 303 where he has worked for the past three years as a group account director and strategy planner […]

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Sydney :The practice of public relations is set for a major change with Ogilvy PR Australia announcing a number of initiatives aimed at taking the company and the profession into the next decade. In research jointly commissioned by the company and chapters of the leading Australian industry body International Association […]

Sydney : comScore, Inc. has released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the […]