Travelguru on Thursday announced a new consumer interactive, marketing initiative - Hotel Ka Guru, Travelguru. It introduces a novel approach to customer service. Through this newly launched service, a customer can speak to the ‘Hotel Ka Guru’ who is a specialist for the geographical location that the customer plans to […]

Reebok showcases an unique insight in a first-of-its-kind global integrated marketing & advertising campaign titled “Two People in Everyone.” The campaign, which brings to life Reebok’s brand mission of ‘Celebrating individuality in sport and life’., launches on September 15th and will be brought alive through a host of media -innovation […]

Reebok India, the leading sports brand is all set to tap the burgeoning women’s wear market with the launch of a women specific campaign titled ‘I am More’. Launched in the month of September, the campaign will be targeted at major metros like Delhi, Mumbai, Kolkata, Bangalore, Chennai and Hyderabad. […]

Showing a dog with a fishhook impaled in her lip along with the tagline “If You Wouldn’t Do This to a Dog, Why Do It to a Fish?” People for the Ethical Treatment of Animals (PETA) India has a brand-new ad that will soon be appearing in magazines and on […]

Subtly highlighting the appeal of chocolates as the “Universal Special gift” is the new television commercial for the Celebrations range of chocolates from Cadbury India. Gifting brings with it a myriad of emotions. From what is the right gift to give, will the recipient like the gift, what gifts can […]

Celebrating its 175th anniversary, Swiss watch manufacturer Longines announced today the appointment of tennis great, Andre Agassi, as the new worldwide Ambassador of Elegance. The 37-year-old tennis icon, retired from the world of professional tennis one year ago this week. During the past 12 months Agassi has focused much of […]

Subtly highlighting the appeal of chocolates as the “Universal Special gift” is the new television commercial for the Celebrations range of chocolates from Cadbury India. Gifting brings with it a myriad of emotions. From what is the right gift to give, will the recipient like the gift, what gifts can […]

Some of the best work and award-winning ad campaigns of Rediffusion | DYR, one of the leading advertising agencies in the country, have been short listed to feature in ‘The Work’, Campaign Brief’s high-quality, 400 page, case bound annual. It is a prestigious record of the very best advertising in […]

Reliance Life Insurance latest creative campaign “Reliance Life Line’ has made it to the prestigious sixth edition of “THE WORK 07” with its winning entry ‘Reliance Life Line’. The creative campaign conceived by Samrat Sudhakar Rane and Shounak Guhatakurta from JWT Mumbai, has successfully communicated the thin line that separates […]

FCB Ulka has crafted yet another eye catching TV commercial after Tata Indica Xeta tvc i.e. the 99acres.com’s first tv commercial. Advertising agencies generally exploit or make best use of current affairs . Vote for Taaj campaign on tv which garnered a huge response was still in the minds of […]