Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to research released earlier this month by Direct Marketing Association (DMA) and Winterberry Group. More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with […]
Media Research
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A pan India survey reveals hot favourites of football
At the onset of World Cup 2014 quarter finals, Skyscanner, a global travel search site, scans through the preferences...
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B2C Content Marketers rely on Cross-Device Functionality
Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer...
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Men Seek Workplace Flexibility As Much As Women Do
Balance between life and work . Photo courtesy: www.iwf.org Men use the flexi option as much as women these days. Over...
Organisations plan to engage retiring workforce: TimesJobs study
Close to 90 per cent of the organisations plan to engage their retiring workforce, revealed a TimesJobs.com study. Nearly 45 per cent of these organisations plan to offer them mentorship roles, 30 per cent are planning to employee them as consultants and 15 per cent are offering part-time/contractual jobs to […]
Read more ›Mobile advertising as effective as desktop :BBC Survey
BBC World News and BBC.com/news have today released the results of a global study - the first of its kind - examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]
Read more ›Demands for crisis communications, training, content and research goes up: MSLGROUP survey
This year’s MSLGROUP survey focuses on those who deal most closely with the business end of things – revenue generation, clients’ changing expectations, budgets, growth, etc. MSLGROUP in India restricted the survey to senior PR professionals – account directors and above – to understand where they believed the industry was […]
Read more ›Half of Indian retail apparel consumers buy online:PWC Study
New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience for customers. Bollywood continues to be the fashion standard with nearly 40% consumers looking to famous celebrities for purchase decisions. […]
Read more ›Indian Consumers Shop for Highest Quality vs Lowest Price says IBM Social Sentiment Index
Mumbai: Smartphones, laptops, bikes and SUVs topped consumer’s wish lists for this holiday season, as tracked by the latest IBM Social Sentiment Index on consumer shopping preferences in India. IBM found that style and design along with price accounted for the majority of the social buzz when it comes to […]
Read more ›Global ad spending to rise 2.8 percent
New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest […]
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