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One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.Most content marketing aims to drive pre- and post-sales […]

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Dads today are more involved in raising their kids and managing the household than most typical dads of earlier generations. However, many contemporary dads also have an exaggerated sense of how much they really do, according to a new eMarketer report, “How Dads Are Different: Playing a New Role, But […]

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