AdGooroo , a Kantar Media company and global leader in search marketing intelligence, has announced the relaunch of its Trademark Insight brand monitoring service with powerful new features to help search marketers easily identify competitors, affiliates and partners who are bidding on and using their trademarked brand terms in Paid […]

For travellers, reputation is (almost) everything when it comes time to book accommodations, based on February 2015 research by Ipsos MORI for TripAdvisor,reports eMarketer.com While price ranked as the most important factor in accommodation booking decisions, cited by 96% of travellers worldwide, accommodation ratings on review sites and online reviews […]

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. […]

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to research released earlier this month by Direct Marketing Association (DMA) and Winterberry Group. More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with […]

At the onset of World Cup 2014 quarter finals, Skyscanner, a global travel search site, scans through the preferences of fans across the nation to bring teams and players at the centre stage of all the drama. Not having a team playing in the most celebrated football tournament across the […]

Marketers risk missing consumers for broad chunks of time if they cannot push content to a digital device. eMarketer estimates that for 2014, those with access to the mobile internet will spend, on average, 2 hours 14 minutes on a smartphone, 2 hours 43 minutes on a tablet, and 2 […]