The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. Soda sales have been declining steadily over the same period, while energy drink sales have been booming. The energy drinks market in India is still small - barely Rs 700 crore, or […]
Marketing
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Content Marketing concept catching up fast with companies
Content marketing saw its importance balloon between 2012 and 2013. According to the digital marketing company that...
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netCORE launches Email Marketing Clinic
Email Marketing Experts Consultancy Group from netCORE will conduct the first edition of this clinic at IAMAI’s 9th...
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Marketing budgets expected to go up by six percent in 2013
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%, Gartner found. Although...
Exchange4media launches Club for top-notch Marketers
New Delhi: The CMO League, the first-of-its-kind exclusive club for top notch marketers was launched in the capital today. This is a unique initiative from exchange4media to promote high-level knowledge exchange, thought leadership and relationship building amongst top league marketers in the country. Talks by internationally acclaimed speakers, Round Tables […]
Read more ›MakeMyTrip launches RoutePlanner to enhance travel search
New Delhi: MakeMyTrip, India’s leading Travel Company, has launched RoutePlanner – an innovative application that makes travel planning faster and easier. Developed exclusively for the Indian traveller, RoutePlanner integrates availability of services like flights, buses, trains and cabs to display the exact connectivity options between any two places in India. […]
Read more ›MagicBricks goes mobile, launches mobile property listings
New Delhi: MagicBricks.com has launched the India’s First Mobile Property Listing and Management Solution. This solution will empower users to post property details, upload photos and videos, edit details, and even refresh listings. Not only that, it also keeps track of all the responses generated on the advertiser’s property listings […]
Read more ›Email marketing to get higher spending priority than social or search in 2013
Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]
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