Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its actions across the globe: Good Health Can’t Wait. The new logo is an expression of Empathy and Dynamism, which helps keep patients at the center of everything that Dr. Reddy’s […]

Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called ‘TicTac2Vegas’ which will be live for almost a month. The contest is a result of Tic Tac’s association with the upcoming dance movie ABCD2. Apart from India, the  movie is  shot in […]

Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]

The results of Havas’ Meaningful Brands analysis revealed that a brand’s “Share of Wallet” – a metric used to measure the percentage spent with a brand vs. the total annual expenditure within its category is on average 46% higher for Meaningful Brands and can be up to as much as […]

Consumer durable major Lloyd has brought Shruti Hassan on board as its brand ambassador in India. The contract entails Shruti to endorse the products of Lloyd in India through promotion, advertising and marketing, the company said in a statement. The product portfolio includes state-of-the-art Air Conditioners, LED TVs, Washing Machines, […]

In the fast paced world of the fashion industry, competition is fiercer than ever for designers and manufactures looking to make a lasting impact on potential buyers. Today, the trend for the general population is to express one’s own unique tastes, style, and individualism through their fashion selections. For that […]