Dentsu Aegis Network has emerged as the fastest growing Agency Group in the Digital arena in India, with 500 digital professionals across their 3 digital specialist companies, Isobar, Webchutney and iProspectCommunicate2, spread across 5 cities. Dentsu Aegis Network is the only international group in India that has market leading tools, […]

Ranbir Kapoor has been roped in to endorse ASKME, the new-age local discovery app Ranbir Kapoor is now just a click away as the movie star has decided to ensure that people get all the information they need on-the-go through ASKME. The actor has been roped in by ASKME to […]

As part of a Global pitch, British Airways, theworld’s leading airline, has chosen Carat for its media agency alignment. Confirming this development, Priti Khurana,Marketing Lead for British Airways in India and S Asia asserts that the brand is keen to start managing media in a dramatically different manner and Carat […]

A new TV campaign “Do You Vespa?” created by BBH India for Piaggio Global reaches out to trendsetters – unique individuals who have conviction to stand out from a crowd. The inspiration behind the campaign is a way of life thatVespa represents, one that looks at the world with fresh, […]

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) commenced it’s new Ad campaign titled ‘Step-up’ for its latest entrant in the ATSC (Automatic Scooters) category– Activa 125. The TVC is created by Dentsu Marcom and is running on air across channels. The new TVC showcases how Honda is carrying forward […]

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, […]

Piaggio India showcases an ideology that celebrates being unique. ‘Do You Vespa’, the global TV campaign gears up to enter India. Vespa is an iconic brand, which has a unique history of individualism and freedom.  Vespa is not just a scooter. It’s a brand with real attitude- one that looks […]

Reebok India recently launched the ‘Fit2Kick’ campaign, in light of the 2014 FIFA World Cup. Running over a period of 4 weeks, the Fit2Kick campaign kick-started on June 12, 2014 and is designed specifically to drive the Reebok Fitness Philosophy towards the football and fitness communities. With each week being […]

Mumbai 06 June, 2014: Indiabulls Housing Finance Ltd. (IBHFL) India’s 3rd largest Housing Finance Company has launched a new advertising campaign which salutes the spirit of the middle class who forms the major segment of their Home Loan customers. The ever-expanding middle class, often hailed as the growth engine of […]

WeChat has launched a funny television campaign in the rural backdrop featuring a buffalo called Katrina by her owner. “To get the message across we needed to be fun and engaging. We decided to tap into our observations of the ‘urban villager’ and thus was born the Jaat Guy and […]