Percept has restructured and consolidated the manifold Marketing Communications Services into a single business entity effective July 2014. Previously, the Marketing Communications Services business of Percept spanned three separate verticals, namely Creative Services, Media Services and Other Marcom Services. The Creative Services vertical encompassed Advertising, Brand Marketing Consultancy & Communications, […]

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) the Only Honda in India has commenced its latest Corporate campaign titled ‘Honda is Honda’. In Phase I, ‘Honda is Honda’ campaign was teased at various social sites and blogs from 14-18 July followed by the TV teaser which was on-air from […]

HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its Premier offering in India. HSBC Premier is the group’s premium financial services product, offering exclusive banking services to High Net Worth Individuals. The agency will be taking forward the globally integrated campaign for the […]

Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%. Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens […]

Tropicana, the world’s number 1 juice brand, known for its great tasting 100 percent Juices and fruit beverages range has launched a new campaign ‘It’s Good to be Alive’;  a global campaign that will be kick-started in India. The new campaign celebrates the goodness of being ‘Alive’ and is supported […]

Leading Interactive Marketing and Digital agency Timeus Interactive Services (hereafter ‘Timeus’) today launched its redesigned website to celebrate the company’s successful journey of 11 years in the interactive marketing and digital industry. Amitesh Roy, CEO, Founder and Mentor, Timeus Interactive Services, said, “The new look of the website is a […]

Muster Maven, business and brand consultants, has won pan India marketing mandate for Recon Oil Industries . Recon Oil Industries is a reputed more than two decades old natural oils manufacturing and marketing company, in a multi-agency pitch. As a part of the mandate, Muster Maven will be working on […]

Music & Movie channel B4U, among India’s leading Bollywood television networks has launched seasonal online digital campaign for its audience this monsoon. B4U has released the digital campaign on Facebook which has seen humongous jump in the number of followers and fans. B4U Monsoon Mania is for music lovers. All […]

As a commitment to corporate social responsibility programme, Dentsu Aegis Network celebrated - ‘One Day for Change’ across offices in Mumbai, New Delhi, Bangalore and Chennai on Friday. The objective of this initiative was to positively impact the communities and bring a smile on their face.Approximately 1200 employees from Dentsu […]

The city of Mumbai will see hoardings of Philip Capital at various places as the company launches an innovative OOH campaign coined Talk to Philip. With the improving domestic economic outlook, equity markets gaining positively and speculation the that markets would move higher in 2014 with enhanced corporate performance, supportive […]