eMarketer estimated in December 2012 that mobile ad spending worldwide reached $8.41 billion last year, or 8.2% of total digital ad spending worldwide. By 2016, mobile ad spending will account for 22.6% of digital spend. An increasing share of these dollars will go to tablets and be purchased through RTB […]

The shift from traditional media ad spending to digital continues unabated. That’s according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA) and conducted in February 2013, reports eMarketer. As recently as August 2011, marketers expected traditional ad spending to […]

Social Media ad spending is expected to grow ten percent in 2013. US advertisers alone  will spend $4.1 billion on paid social media ads this year, rising to $5 billion in 2014. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned […]

Reston: comScore, Inc.has released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead. “2013 is poised to […]

For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million Facebook ad impressions served to US consumers who would generate more revenues than they cost to acquire, reports eMarketer. […]

Vuclip  has launched its new mobile video channel, edu. (edu.vuclip.com), an education portal, at One Globe 2013, the annual conference focused on building a 21st century knowledge economy in India and South Asia. Initially, the channel will provide educational videos for K-12 and higher education, which can be watched on […]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer. While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said […]

Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting […]

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