Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative. A much smaller group—35%—were interested in targeting several niche audiences, a sign that advertisers may be writing off some of the potential benefits of ad targeting […]

Mobile video advertising serves several potential objectives and offers a number of possible benefits for marketers, including: It cuts through the clutter. “Multitasking is the enemy of branding. The requirements for branding include full-screen, immersive content,” said Ujjal Kohli, CEO at Rhythm NewMedia. “The stunning thing about tablets and smartphones […]

Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result. Six out of 10 were content to unsubscribe from future emails, while another 45% indicated that they would simply ignore new email messages from offending […]

India’s internet user population is set to grow by over 30% this year to reach 161.6 million individuals, according to eMarketer estimates, and projected to cross the 200 million mark in 2014. As more consumers head online, ad spending on digital formats is rising alongside. The Internet & Mobile Association […]

Mumbai: Aurum Communications Pvt. Ltd. has been awarded the digital duties for Magic Holidays, a property of the Panoramic Group of Companies. As a part of the association, Aurum Communications Pvt. Ltd. will run the media campaign, Digital PR, Social Media, SEO, SEM and create a website for Magic Holidays. […]

Tablets will be in the hands of more than half of US internet users this year, according to eMarketer estimates. With reach at a tipping point, advertising on tablets is shaping up to be a big opportunity for marketers. That said, the interactive devices are still fairly new and require […]

UK will account for around 5% of Facebook’s worldwide revenues this year, eMarketer estimates, compared with just 3% of its global user base. The UK is a fairly mature market for Facebook, depressing ad revenue growth potential somewhat compared with other emerging markets. Still, eMarketer expects to see double-digit growth […]

Real-time bidding spending has retistered faster-than-expected growth, says an eMarketer report. eMarketer’s last forecast of real-time bidding spending, made in November 2012, was increased slightly for 2013 because of faster-than-expected growth in the area. We also expect slightly faster growth throughout the forecast period because RTB is becoming more mainstream, […]

Google continues to dominate the mobile search market and mobile display advertising .It is by far the largest player in the space with 93.3% of US net mobile search ad dollars going to the company last year. Overall, more than half of total US mobile ad revenues will go to […]

Digital video ad spending growth is coming from mobile, including tablets. Mobile video will account for just 12.6% of all digital video ad spending this year, or $520 million. But it’s growing much faster than desktop-based digital video ad spending, at a pace of 112.4% vs. 35% for online video […]