The New York Times Company today announced that it has acquired Fake Love, an integrated experience design agency that specializes in anchoring brands in contemporary culture via creative programs, live experiences and virtual and mixed reality. The acquisition was an all-cash transaction that closed on Aug. 11, 2016. Founded in […]
Agency pulse
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Dentsu Aegis Network bags 22 metals at ACEF
The Asian Customer Engagement Forum (ACEF) Awards that was held on April 29, saw Dentsu Aegis Network India bring home...
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Percept ICE executes Arjun Awards 2015
Percept ICE, a company of Percept Limited, managed and executed the Birla Sun Life Insurance (BSLI) Arjun Awards 2015....
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Paper Boat to sail with Maxus
Global communications consultancy firm Maxus has been appointed the media mandate for Paper Boat (Hector Beverages)....
Vibgyor joins Magnet family
Vibgyor Brand Services, India’s leading experiential marketing agency, is the newest member to join MAGNET Global Network, the Marketing & Advertising Global Network (MAGNET) of leading independent advertising agencies , enhancing the network of international space. MAGNET, comprised of more than 40 member agencies and affiliations, collectively serves some 800 […]
Read more ›NDTV Good Times takes off with Grasshoppers
India’s premier lifestyle entertainment television channel, NDTV Good Times has appointed Grasshoppers India as its creative agency. The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is Young and Indian in the minds of socially upbeat, well-travelled, cosmopolitan viewers who […]
Read more ›Marching Ants bags Bestseller account
Marching Ants Advertising Pvt. Ltd., one of India’s leading creative agencies, has bagged the creative responsibilities of Bestseller India, widely known for its brands- Jack & Jones , Vero Moda and Only. The agency was chosen on the basis of its outstanding credentials and knowledge of the fashion industry. Confirming […]
Read more ›Ourbit bags Microsoft Ventures India’s Digital Media Mandate
Ourbit, the digital division of Ideosphere Group ,has announced that it has bagged the digital media mandate for Microsoft Ventures India. As per the engagement, Ourbit will be responsible for creating and fine-tuning Microsoft Ventures’ online dialogue with the startup community to make their mentorship program accessible to a wider […]
Read more ›Vizeum named World’s Fastest Growing Media Network
RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, 9% more than the second ranked agency. In absolute volume, Vizeum increased its OA […]
Read more ›ParentCircle announces new Brand strategy
ParentCircle has ropes in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties inanticipation of its upcoming release of new products and platform. Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications […]
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