Mizuno has returned to TV screens to present its new concept “It’s Runderful”, which shows the beautiful side of running. Created by F/Nazca Saatchi & Saatchi, the films “Signs” and “Baby Carriage” are the first spots from the advertiser’s institutional campaign and will be shown on cable TV. The brand […]

Tecate Light, cervezas con carácter, has launched its latest advertising campaign, ‘Born Bold’. The campaign will run for the next 42 weeks and includes radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle will take flight on […]

iTV Network, the fastest growing news network launches a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network […]

Continuing with their tradition of innovation, Perfetti Van Melle India have now launched Center Fresh Endless. With its unique blue and white stripes, the product promises long lasting freshness. Commenting on the launch, Nikhil Sharma, Director marketing, said “Long lasting freshness is a very relevant benefit in the gums category. […]

SBI Life Insurance has recently launched a social media contest in line with its ongoing ‘Great Dad’ brand campaign. Everyone treasures fond memories with their parents, and with the #GreatDad campaign, SBI Life Insurance invites fathers and their children to share these heart-warming stories and experiences and win exciting prizes. […]

Tata Docomo, the unified brand of Tata Teleservices, has launched its latest TVC as part of its ‘Bhalai Ki Supply’ ad campaign, targeted at the millennial population of India. The TV commercial continues to employ flawless amalgamation of copy and art direction along with impeccable comic timing to showcase how […]

With the ICC Cricket World Cup 2015 round the corner and millions of cricket fans gearing up to support their favorite team, Castrol, Performance Partner of the ICC, has launched Castrol Activ ‘Cling on to the Cup’ campaign that will provide fans an opportunity to be right in the heart […]

Gaana.com, India’s favourite music streaming service has launched a unique musical campaign for brand promotion. The brand has strategically chosen the content marketing route for this musical campaign. The launch has been subtle with a musical single released last month. Titled ‘Bas Bajna Chahiye’; the song has been composed by […]

99acres.com has unveiled its new TV commercial, “Sab Dekh Lijiye, Phir Ghar Lijiye”. Designed with the objective to establish the concept of ‘first check everything before you settle in’, the new 30 seconds TVC speaks of the numerous options provided by the portal to help you find the right house […]

JSW Cement Ltd, part of the $11 billion JSW Group with interests in Steel, Energy and Cement has launched a new TV campaign focusing on the emotional aspect of the reality of life and the thought that goes behind using the product. The principal concept of the campaign captures how […]