AdPeople’s TV spot for the Austin-based Center for Child Protection won “Ad of the Week” from The Drum, Europe’s largest marketing media and advertising publication, beating out 14 other U.S. agencies. Each week, The Drum showcases recent creative work from the U.S., Canada, Mexico, and South America and feature ads […]

Ogilvy Melbourne has announced the launch of a new campaign for BP.The campaign – spearheaded by 2x 30 second TVCs – is also the first time that BP’s new global brand platform ‘Go Your Way’ has appeared on screen, ahead of all other countries.  Launched on FTA and Pay TV, […]

Realtor.com, a leading provider of online real estate services operated by News Corp subsidiary Move, Inc., stepped out emphatically with the introduction of a new graphic identity and national advertising campaign that position the brand as the best – and truest – provider of real estate information and services for […]

The LED Lights product category has become too cluttered of late with a number of brands unveiling campaigns around the same. Brands like Philips, Syska, Eveready etc have outlined huge budgets to promote products and their associated advantages. Amidst the noise, Havells decided to advertise their LED range in a […]

Earth’s mightiest heroes will take over Australia’s mightiest afternoon newspaper mX next week in a Hulk-sized print, outdoor and social campaign to promote the movie release of Marvel’s Avengers: Age of Ultron on Thursday, April 23. Given the brief “Avengers domination”, mX created an eight-week campaign that has been steadily […]

In an effort to connect with individuals and create stronger, healthier communities, Kaiser Permanente is debuting two new television advertisements as part of its partnership with the National Basketball Association. The advertisements, the first of which will air on Saturday, April 18, will coincide with the start of the NBA […]

The Jeep brand has launched its marketing campaign for the all-new 2015 Jeep Renegade in North America. The 60-second launch commercial, “Renegades,” airing across television starting tonight, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors . The marketing campaign will leverage television, print, […]

Dulux the flagship Decorative paints brand from AkzoNobel India today announced the launch of its integrated brand campaign for Dulux Velvet Touch named ‘Fashion Trends for Walls’. The integrated campaign featuring brand ambassador, Farhan Akhtar turns the spotlight on the brand’s ability to translate fashion on to walls.  Dulux Velvet […]

Leo Burnett has launched a brand new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from the online world and share “quality offline moments”at McDonald’s over its newly launched sharing packs for two, three and more, across stores in India. […]

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.), today launched a new TVC for their popular chocolate brand Cadbury Perk. The brand has signed up the young and vivacious Bollywood actor Alia Bhatt as its ambassador. In the TVC, Alia is seen in a playful and mischievous avatar, bringing […]