Cannes Lions International launches Made @Sweden academy

The Cannes Lions International Festival of Creativity, together with the Swedish Institute, has launched Made @Sweden, a new academy offering an immersion into creativity the Swedish way.

Some of the world’s most renowned brands have come out of Sweden including the likes of Spotify, IKEA, H&M, Absolut Vodka and Skype. This new three-day programme will deliver a unique insider’s perspective from Sweden’s top creatives, techies, innovators, entrepreneurs and behaviourists. Designed for agencies, client marketers and investors alike it offers change agents and decision-makers new ways to further their potential providing both inspiration and practical tools.

Made @Sweden features a combination of lectures and workshops led by some of the country’s most renowned communication and business schools, top creative agencies and globally successful brands including The Swedish Association of Communication Agencies (Komm!), The Stockholm School of Economics, Berghs School of Communication and Hyper Island.

Commenting on the new programme Annika Rembe, Director-General of the Swedish Institute says: “Creativity is one of the key factors which determine a country’s competitiveness and future growth. I believe everyone has the potential to be creative. It all comes down to the ability to provide a context in which creativity can be unleashed. Sweden has a proven track record and with this academy we are happy to respond to the international demand and curiosity to learn more about the foundation for creativity the Swedish way.”