Blue Lotus gets Fat Cat Gaming PR mandate

SHM Entertainment Ltd, creators of the Fat Cat mobile games application for Android and iOS platform, today announced the appointment of Blue Lotus Communications as their public relations partner.

Blue Lotus Communications has a rich experience in serving tech clients and is a three time ‘PR Agency of the Year’ awardee.

Speaking of the venture, Sulim Malook, CEO and Founder of Fat Cat Gaming added, “We are delighted to work alongside Blue Lotus and are very confident that our offering of a truly social, skill based game with tangible prizes based on brands, will be an interesting prospect in India.”

On the partnership, N Chandramouli, CEO, Blue Lotus said, “We are thrilled to have Fat Cat Gaming on board. It is significant because India is going through an internet-through-mobile revolution and everyone with a phone has access to the internet. The gaming market is flourishing with the younger generation accounting for 51% of the mobile market”.

Continuing he added, “With our extensive experience of media, expertise in communication, and understanding of the potential of reward gaming, Blue Lotus looks forward to introducing Fat Cat to India.”