In Q1 2015 research by GlobalWebIndex, more than half of teen internet users in Ireland reported using Snapchat—higher penetration than any other country studied. While other analysis finds that usage is much lower among the general population, those who do have an account are frequent users. When May 2015 polling […]

Retail ecommerce in Latin America is growing at a rapid pace and will approach $50 billion in 2015. Behind that trend is a rising digital buyer base. After a robust 17.4 percent gain last year, the number of internet users ages 14 and older in the region who make at […]

Desktops and laptops saw their share drop from 41 percent to 24 percent, while mobile devices held relatively steady  between  Q1 2014 and Q1 2015, reports eMarketer. “The shift to the living room continues,” according to recent research from Hulu. The video-on-demand (VOD) service reported that between Q1 2014 and […]

Search is the fastest-growing category of digital ad spending in New Zealand, according to data from the Interactive Advertising Bureau New Zealand (IAB NZ) and PricewaterhouseCoopers (PwC). Based on Q1 2015 figures, spending on search and directories was up 91% over the same period in 2014. Growth for mobile ads […]

MediaCom, the world’s leading media agency as per RECMA (Network Diagnostics) has awarded Nucleus its PR mandate, in India, after a competitive multi-agency pitch. Nucleus PR is an 8 year old firm that handles clients across verticals. The fast growing company has added prestigious clients like iD Fresh Foods Pvt […]

JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, bagged a coveted Titanium award at the Cannes Lions Festival of Creativity, for Abla Fahita, an entertainment brand that has created an entirely new business model in advertising. The award marks the first […]

Realtor.com has revealed that millennials have become more positive when it comes to taking the plunge into home ownership and are primed to gain market share in the second half of the year, based on the results of its consumer behavior survey of more than 12,000 respondents conducted from Jan. […]

The New York Times Company has announced that Clay Fisher will join the company in the new role of senior vice president, consumer marketing. Fisher, who joins The Times from DIRECTV, will be responsible for managing all subscription revenues for The Times’s multiplatform products and services. He will report to […]

Usage trends and advertiser attitudes are favourable toward Facebook in Western Europe, according to a new eMarketer report, “Facebook Ad Spending Outside North America: Trends for 2015 and Beyond,” a comprehensive look at Facebook’s global ad business. Every European agency executive interviewed by eMarketer for the report said client ad […]

MediaBrix, the industry leading ad platform that delivers high-performance marketing solutions that create emotional connections between brands and humans, today announces the promotion of Magali Merat, from Vice President of East and Midwest Sales to Senior Vice President of National Sales. Merat joined MediaBrix the same year it was founded […]